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E-commerce

Live project

NothingFishy: Shopify Wellness Store

Shopify store for a vegan algae wellness brand

Client
NothingFishy
Platform
Shopify

We built NothingFishy's Shopify store to give a vegan algae supplements brand a clear online home. The goal was to help shoppers elevate daily wellness: browse core products, build routines with starter packs, and move to purchase with confidence on a conversion-ready Shopify storefront.

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NothingFishy Shopify vegan wellness store homepage
  • Shopify
  • Theme customization
  • Collections
  • Subscriptions
  • Responsive design

The challenge

Present a growing vegan wellness catalogue without overwhelm. Surface flagship products like Complete Collagen and Algae Omega 3, guide undecided shoppers into the right routine, and support promotions, bundles, and subscription messaging on Shopify.

The approach

We shaped a Shopify commerce experience around routine-building: a strong wellness hero, product discovery by need, starter packs for simple entry points, and clear paths through shop, about, FAQs, and help-me-choose so NothingFishy can sell supplements as habits, not just SKUs.

What we built

  • Conversion-focused storefront

    A clean homepage hero with seasonal offers, social proof, and a direct path into the catalogue.

  • Routine-led product discovery

    Core supplements organised around daily wellness needs such as skin, joints, energy, sleep, immunity, and more.

  • Starter packs

    Bundled entry points like Repair & Renew Skin Pack help customers start a consistent routine instead of picking products one by one.

  • Help me choose

    Guided discovery for shoppers who are not sure where to start, reducing friction between browse and buy.

  • Subscription & promo messaging

    Subscribe savings and bundle offers are surfaced clearly so recurring revenue paths stay visible throughout the journey.

  • Trust & brand storytelling

    About, FAQs, and press/trust cues support a premium vegan wellness brand beyond a basic product grid.

How it's built

  • Shopify storefront for catalogue, cart, checkout, and customer accounts
  • Theme customisation around the NothingFishy wellness brand
  • Product and collection structure for routines, packs, and individual supplements
  • Guided discovery and FAQ content to support undecided shoppers
  • Promotion and subscription messaging integrated into the shopping journey
  • Responsive, mobile-first layout for everyday wellness shopping

Outcomes

  • Live Shopify store at nothingfishy.co for vegan algae supplements.
  • Clear routine-building paths from hero to products and starter packs.
  • Help-me-choose and FAQ support for lower-friction discovery.
  • Subscription and bundle messaging built into the storefront experience.
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