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Membership Platform

Live project

DevelopHer: WordPress Membership Platform

WordPress career membership and marketing platform

Client
Lauren Hasson / DevelopHer
Platform
WordPress

We designed and built DevelopHer's platform site on WordPress. The goal was to give Lauren Hasson's career playbook an elegant online home covering membership positioning, founder story, daily challenges, community proof, awards, speaking, and the book so women who want to stay relevant and rise can understand the offer and take the next step.

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DevelopHer WordPress career membership platform homepage
  • WordPress
  • Membership
  • Content
  • Lead capture
  • Forms
  • Responsive design

The challenge

Translate a proven career methodology (daily challenges, community, scripts, templates, and mental-health support) into a WordPress membership and marketing site that feels practical and credible, not generic "women in tech" fluff, while supporting waitlist signup and speaking enquiries.

The approach

We built a content-led WordPress site around DevelopHer's real offer: the playbook narrative, membership inclusions, waitlist capture, speaking and contact flows, member stories, awards, and trust signals from Lauren's journey. The brand, conversion paths, and ongoing content live in one maintainable platform.

What we built

  • Membership positioning

    Clear explanation of daily bite-sized challenges, community forums, scripts and templates, and self-care content that make up the DevelopHer membership.

  • Founder story

    Lauren's path from career disruption to Silicon Valley leadership anchors the brand with authenticity and a repeatable playbook visitors can trust.

  • Daily challenges presentation

    Weekday challenge framing shows how five-minute actions help members stay relevant and grow without burning out.

  • Conversion paths

    Waitlist and contact flows for membership interest, plus dedicated speaking enquiry paths for events and bookings.

  • Trust & recognition

    Awards, press, brand trust, and member stories reinforce that DevelopHer is an award-winning platform inspired by a bestselling book, not an empty landing page.

  • Content & discovery pages

    Structured pages for membership, speaking, book, blog, news, and contact so the full DevelopHer world is easy to explore.

How it's built

  • WordPress foundation for membership marketing, content, and lead capture
  • Custom page structure for membership, speaking, book, blog, and contact
  • Waitlist and enquiry forms wired into membership and speaking conversion paths
  • Member story and testimonial sections to surface real career outcomes
  • Awards and recognition blocks that reinforce credibility on key pages
  • Responsive, mobile-first layout built around the DevelopHer brand

Outcomes

  • Live WordPress platform at developher.com for membership, speaking, and brand storytelling.
  • Clear membership waitlist and speaking enquiry conversion paths.
  • Founder story, membership offer, and community proof in one coherent site.
  • Room for awards, press, blog content, and ongoing growth.
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